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The Medium is the Massage
Author: Marshall McLuhan, Quentin Fiore
Details info: EPUB, PDF, MOBI, 160 pages, English
Size: 20.97 MB
Marshall McLuhan is one of the most important thinkers of our century. Understanding his ideas and his perspective is -essential- for understanding what has happened to mankind in the last twenty thousand years, especially in this century, as our technology modifies us at an accelerated pace. That's what this book, _The Medium is the Massage_, is all about. I always recommend this book to anyone involved with technology, communications, or the future. Although he originally wrote his ideas in standard prose (he was an English professor), hardly anyone read his books -- let's face it, most of us won't wade through non-sensational nonfiction. So he produced this book to exploit the printed page in its hottest form, making his ideas as tasty and easy to swallow as a hot fudge sundae. This book is thus a living example of his thesis! Though the number of ideas per page is much smaller than in his standard works (much much smaller), it packs a powerful punch by delivering the key ideas connected to descriptive graphics (one picture is worth...). This book is to anyone involved in technology and the future what the Bible is to Christians or the Koran is to Moslems. Don't just get this book and read it -- consume it. The future of our civilization may depend on it.
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